A simple look at the Lebanese highway from Dora to Dbayeh will make you understand:
The purchasing power in the hands of the ladies
The importance of the wedding fiasco in Lebanon
The money spent in the Lebanese wedding industry
Here's a sample selection of outdoor advertisements in this limited area, all pictures were taken on June 28th, 2011;
>>> A link to a similar post Advertising Trends in Lebanon: Spring 2010
As you may have already guessed, not much has changed since.
Lebanon still thrives on a booming wedding industry.
I am constantly being amazed at the amounts that people spend, over here, on a wedding. Not only do I think it's ridiculous to spend this much, I also just do not understand where all the money comes from, when these families are otherwise "3ala add 7alon" (barely pulling together).
ReplyDeleteI suppose it's the same thing that makes them go into debt in order to have the new car, perfume, clothes or phone.
One-upping your neighbour and showing off: the hidden drive of Lebanese economy!
Hey Bassem,
ReplyDeleteSuch a waste of money, right? I don't understand either. Yet, from an economic point of view, at least one industry is still lucrative here!