An Effective Facebook Ad

No, I am not behind this... and I do not know who is. In fact, I don't have access to the statistics behind it. Yet, I find it quite intriguing and I can bet on its effectiveness. 

What is so good about this ad? 

A Targeted Question

Well, asking a question when you know it suits your targeted audience, works wonders. The audience gets the impression that 'ooh this ad is for me!' Yes, even when aware about ad targeting. 

I assume in the backend ad management settings, this ad is targeting 'engaged' Facebook users only.

A Landing Page

Clearly, the ad makers were not intending to get more Facebook likes; neither did they hope to impress their boss by the number of clicks they receive. They have a landing page well-structured to bring in sale leads. 

Here's the link to their Facebook landing page. 

Yes, I love marketing when it is well done! 

Don't you?

Social Networks - A Love Story

It all started with a tweet… and why wouldn’t it? Had God intended for two people to meet, the internet makes this job a piece of cake!

Engagement Souvenir - personalized M&Ms with Twitter love birds

I would have argued back then, (i.e. before I dived into Twitter) that you might not have met your soul mate yet, because you have not put yourself in situations suitable enough for the meeting to occur. 

Today, I find it to be nonsense. Everyone is just one click away. Thus, if you did not meet your partner yet, I would blame it on an internal cause rather than an external factor.

Does it sound confusing?

Oh, wait. You don’t believe in soul mates?

Let me break it to you then. I once reached that point. I was going to live on my own. Forever. I was convinced. I wanted to.

"There is plenty of fish out there, and none is perfect for you?" 

Yes, I thought so too. Until I found my perfect match. Back then, nothing other than finding the one could make me believe he existed. I did!

More than two years down that road, one year of being engaged to my tweetheart, and a few months prior to getting married. He’s still as perfect; and I can say with certainty, that there is such a thing as a soul mate.

...And yes, you could find him over the internet too. I can count three people who met their partners for life over the internet - through: Twitter, Facebook and ASmallWorld -  so far.

 Happy Valentine!!

Interesting Direct Marketing Method

The secretary knocked at the boss's office:

"Someone just delivered your medicine" she said.

"I did not order any" he retorted.

It turned out someone had the smart idea to send a medicine box with a personalized marketing letter... Check the pictures.

Inside?
Merely candy.

Purpose?
Marketing for a business coach... It was later followed up by a phone call.

I found it to be a lovely idea.

Only in Lebanon: Overlooked Policies

There are little things we tend to overlook in Lebanese advertising.

Items like the brand display policy, for reasons that are yet unknown, or perhaps to set a pattern among icons, are blatantly disregarded.

Here's what you will find in Lebanese ads:

...and here are the guidelines for the social media trademarks:

Facebook
Twitter
Linkedin
Youtube

...You judge.

Entrepreneurship Research: Free Access

I just received an email from the Emerald Group. If you do not recall this brand from your college days, let me help: It's that extensive library you found online whenever you needed to do some well-referenced research, a scholarly publisher of journals and books in business and management (one of my favorites personally).

...and here's the good news: they're offering free access to their Journals - Entreprise and Innovation collection in support of the Global Entrepreneurship Week (November 12 to 18).

Yes, this does mean you do not have access to them right now - although you can have a peak on the titles for now, you will have to wait for November 12 to get access.

This said, I don't quite like the way it is structured, but there's some really interesting articles when it comes to entrepreneurship: gender differences, family business, innovation, SMEs, tech-specific ventures and more (a lot more). 

I also found some Middle East - specific titles:

• Female entrepreneurship in Saudi Arabia: opportunities and challenges
• Evidence of the characteristics of women entrepreneurs in the Kingdom of Saudi Arabia: An empirical investigation
• Women business owners in the Middle East and North Africa: a five-country research study 

Here's the link; to access the journals use this account:

Username: gew2012access  

Password: enterprise

Do share with me your favorite articles!