Here's a fun take on marketing... in reverse.
SALE
option 1: I got a big stock I need to get rid off
option 2: It is the end of season, I need to get rid of the old to bring the new
option 3: I haven't reached my sales target
5 to 25% - I still intend to make profit by selling more for less
30 to 50% - I just need to get rid of these items, I will sell at cost
50% and up - I don't care if I lose, stocking them would cost me more
Loyalty Cards
option 1: I need to get my customers to come back again
option 2: I need to get more customers
option 3: I need to get my customers to buy more
Incentive Ads
do this for a chance to win - for example: update your information for a chance to win an iPad (just saw that at Bank Audi):
we need to get more people to do this i.e. not enough people are doing this
OUTDOOR Ads
bulky / long text: the boss is old fashioned and refused to listen to the pro
many pictures: the boss is old fashioned and refused to listen to the pro
text is too small: the graphic designer has no experience
logo is too small: the graphic designer has no experience
Print Ads
Social media icons with no links: we have no clue what those are for, but we are trying to be cool
Advertising with no address or contact details: the marketing department is not being held accountable for sales
TV Ads
Jingles: we hope it get stuck in your head, even if you hate us for this, there's no such thing as bad advertising
Testimonials: we think you're dumb enough to think those are true (sadly, this has proven to work efficiently)
Online Ads
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"Click here": I think you are dumb |
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"FREE":This is a trick |
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"WIN": we want to get something out of this |
