I have recently reviewed the marketing-related book "Crossing the Chasm" on thecubelb.wordpress.com.
The review is actually entitled: How to go about marketing a tech start-up, mainly because, well, that's what the book is about. If this sounds like a topic that might interest you, you can read more here http://thecubelb.wordpress.com/2011/11/28/how-to-go-about-marketing-a-tech-start-up/
For those of you who are not familiar with this initiative yet, here's a quick brief:
The
Cube is the first online book club in Lebanon. We are a group of Tweeps
(Twitter users, for those who are not familiar with this term) who are
quite aware of the importance of reading and seek to communicate our
enthusiasm.
If you are a book lover, I would encourage you to post your own reviews and subscribe to The Cube Blog.
... and don't forget to join in the conversation!
