Sinking Through

In the business world, people get lost between management and entrepreneurship. While they seek to grow in the hierarchy chain of their enterprise the few who manage are those who are actually skilled and set for success. They are sinked into the multi-nationals, under the command of often less qualified superiors and are stuffed with a fair amount of consuming assets, while the real benefits of their hard work are channeled to the shareholders ...and I can only wonder what effects this might have on the economy, when people reap what they did not saw.

However, this is not what really scares me. What challenges all my means of logical understanding is when people are set aside for being too perfectionists and doing their tasks a bit "too well"; as if this term should actually exist! I am devestated at the thought of 2 amazing people leaving Siemens at about the same time as my stay is coming to an end. These employees, that I regarded as genius and would only dream to match their skills, are to step aside. Are multi nationals that strong in structure to handle the shock of losing their best assets and surviving the transition? I can't wait to see the results of Siemens PTD Grenoble the year to come, to conclude just how replaceable humans actually are in an enterprise...
For now, I blame it on a lack of judgement and interest from the HR department in the actual success of the company; and an unforgiveable jealousy and individual concern from the part of the head of the enterprise. To think that success leads to concern and makes you an enemy is not conceivable...

The 1st phase of Marketing: HR

No matter how hard you try to satisfy a customer, if your employee is not satisfied, you're throwing your money away. Yes, I know you've figured out and implemented thousands of ways to sustain control. But trust me, they'll turn your world around, upside down and about if you do not quench their thirst. They know how to make themselves heard. Deep down inside you know it; and admit it, you fear it!

In my last job, one of the first steps I discovered I needed to implement to respond to the company's MARKETING needs was to establish an employee of the month program ...and I thought I had moved away from my field.

But no.

What's the use of promoting your company to the world if at some point in time you'll have an "insider", one of your own, or so you'd think, disconfirm your image? When the employee no longer associates himself with the company, when it becomes a "they" instead of a "we" ring the alarms, you have a problem.

Isn't Human Resources all about marketing the company to the employees at the end of the day? Marketing functions are rarely ever in the hands of the marketing department.

Isn't the general manager's job in some way strategic marketing? ...and the salesman's duty operational marketing? If even accounting can become creative in order to better market to the investors... one might wonder how much further can marketing go.