Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Friday, July 29, 2011

Blog at AltMedia City

Marketing in Lebanon is being projected along with other "top Lebanese blogs" in the AltMedia City in Hamra from July 25th to July 30th, 2011; an amazingly culturally enriching exhibition. 

 marketing in lebanon

marketing in lebanon

Two days left, if you haven't attended yet, I highly advise you to check it out!
Find out more here: AltMedia City.


Monday, July 25, 2011

Windshield Ads

Is it another exclusively Lebanese Advertising medium? I wouldn't know... but it sure stands out.
Lebanese advertisers know how to make use of every corner in our sight to place their logos. 
 
windshield advertising

It's simple, it's useful, it's cheap. The same advertisement was printed on several windshield covers and were used by a restaurant's valet parking services to protect the cars from the sun heat... and who would object to that?

advertising in lebanon


Monday, March 15, 2010

Alice in Wonderland - The Feminist!

Alice in Wonderland... is a real feminist!
I just saw the movie. Against all odds, after watching a Disney movie, I left the theater with thoughts on feminism, society and rebellion. The parallelism drawn between the real world and wonderland is too striking.
feminist alice
Alice refuses to wear a corset and stockings: "who's to say what's proper?", she revolts against her mother: "if they told you to wear a morgue on your head would you wear it?", lends a deaf ear to her conventional sister's advice "you don't want to remain a load on our mum.." and stands up against what society expects her to do (get engaged). Furthermore, our dear Alice publicly says no to her potential fiance, (what others perceived as a unique opportunity as he was rich with a good social standing) and carelessly talks back to her potential fiance's mother. Moreover, Alice threatens her sister's husband (twice) when she sees him cheating, and aggressively gives her unconventional opinion in business matters (a field that was not perceived as proper for girls).
In the other realm, Wonderland, Alice takes matters into her own hands "ever since I got here I was being told what to do!" she complains, she defies what she has been told (recklessly goes to the red queen's castle to save her friend), and finally does what she was destined to do, be the "champion" who saves the realm from evil. The long awaited savior... is a woman!

...And have you noticed? All positions of power are actually held by women in the movie! The mother heads Alice's home and the Fiance's mother seems to rule in his house. Whereas,  in the second realm, both the good and the bad kingdoms are ruled by.... queens! Men only play secondary roles.

This is the trend of movies and stories we were raised to. The same story boards the new generations are brought up watching. 

When a woman becomes a president, people applaud. When a woman heads an organization, people talk of her accomplishments. When a woman gets married, people make it sound as though her life was over "she could have done so much". Wouldn't that be the source of my feminist nature? I can't help but wonder whether I was brainwashed into becoming so ambitious.
 On the other hand, when a man cooks, people compliment him. When he does the cleaning, people say "what a catch". When he takes care of the kids, all women want him.

What does the future have in store for us, in light of all these gender roles reversing positive incentives? Media can be so powerful in transmitting thoughts and ethical perceptions. If it can sell the tangible goods, why not the intangible thoughts? I think the time will come when the roles of women and men will be completely reversed.

A bit extreme?

Monday, December 7, 2009

Why I Loath Media

Allow me to break down a sentence that drove me crazy today "Russian president Dmitry Medvedev and Manmohan Singh, the Indian prime minister, have signed an agreement to co-operate in the peaceful use of nuclear technology."
Let me repeat " peaceful use of nuclear technology" - peaceful and nuclear - are those two words even capable to coexist?
what the hell happened to the critical thinking of the journalists?
It is such a shameful world we live in. There is too much brainwashing taking place. Readers need to be careful.

Monday, March 24, 2008

Variations in Medium Sensitivity

Marketing is not global. What applies in one industry does not necessarily work in another. I think I have identified the key for successful marketing when it comes to restaurants and pubs: word of mouth.

You can put a billion dollars advertising on billboards and magazines, if you are not offering an added-value that will eventually generate word of mouth; chances are that you have just literally thrown your money away... and I have news for you, they are not coming back!

Make sure your marketing department has some marketing sense. The only thing you need to do to succeed in this industry is to offer something exclusive to you; create your own identity prominently enough to be marked in the eyes of the consumer and you're in the game... make sure it doesn't become boring, and you're winning.

Are marketing mediums industry specific?

I was staring at some outdoor advertisings the other day... and I spotted some Perfume posters. Who the hell gave that marketeer this position?! The day it becomes a want to wear the same perfume everyone else is wearing, will be the day billboards become an effective tool for perfumes!!! Whoever put an accountant in the marketing department has made a terrible mistake. It might be cheaper to target a broader mass this way, but your damaging your image!

Customers actually search for perfumes in the glamorous magazines, they expect them to be there, so you better give them what they want. If you want to sell, that's where your investment should be. Forcing your product to the mass is neither a good strategy for your brand image nor a smart sales technique; as far as I can tell. I can't think of someone wanting his perfume to be on the streets... consumers want their perfumes to be in fashion editorials and stylish magazine pages... It doesn't take a genius to figure this out. It's common marketing sense!

Unless there has been some benefit gained from overriding the competition, these companies need to seriously consider their profits and redefine their marketing plan.