Aishti Steals Avon's Ad

Aishti has often left me indifferent when it comes to its advertising, while some can be described as artistically beautiful, they still fail at providing an actual message. That said, I thought Aishti's latest Valentine ad to be rather innovative and sleek... Until I stumbled upon a stupendous copy online, just look up "advertising ad" on Google, and you will find this Avon ad in the first link "8 of the best Valentine's day ads".

AVON ad found on oddee.com

Aishti's Valentine Ad - Unipole(s) in Downtown Beirut

Needless to say, whoever did this Aishti ad did not put in much effort (and I would really love to know who is behind this)... Or maybe, just maybe, it could be a striking coincidence.

What do you think?

Nokia Advertising - Lebanon

"Connect. World. Yours." Is Nokia trying too hard?

I am not sure what message Nokia is trying to convey to the Lebanese with those three words displayed separately. Are they underestimating the Lebanese public's ability to read and understand a complete sentence?

Samsung advertises "Free Whatsapp installation" and Nokia can't even write a meaningful message; what's wrong with mobile phone companies in Lebanon?

Nonetheless, my search fell on their Facebook Page, Nokia Lebanon, good interaction with the fans, and useful tips. At least they are doing something right.

Lebanon Outdoor Wedding Advertising

In a country like Lebanon, with a struggling economy, my answer to a question like: " where can I make money?" is practically ridiculous... But I will say it, nonetheless: "the wedding industry".

A simple look at the Lebanese highway from Dora to Dbayeh will make you understand:
The purchasing power in the hands of the ladies

The importance of the wedding fiasco in Lebanon

The money spent in the Lebanese wedding industry

Here's a sample selection of outdoor advertisements in this limited area, all pictures were taken on June 28th, 2011;

  >>> A link to a similar post Advertising Trends in Lebanon: Spring 2010
As you may have already guessed, not much has changed since.

Lebanon still thrives on a booming wedding industry.

Lebanon's Outdoor Electronic Advertising

Why not to adopt electronic outdoor led advertising in Lebanon?
(and if I may say this is quite a convincing reason)
How would you like an error message to show up instead of your paid outdoor advertisement? 
This picture was taken on the Jal el Dib highway, Lebanon.

Lebanese Malls Compete For... A Slogan

This Christmas was as tiring as any other when it comes to advertising clutter.

Ok, maybe a bit more. The fact of the matter is, the Lebanese economy has been slowing down lately. Just look at the discounts launched before Christmas; even worse, check those initiated on the 26th. It's a little bit funny. It's like saying "lucky is he, whomever did not buy from us" and to your customer .... ok, so I would rather not put this into words!

Traffic has been hectic, just not hectic enough for Christmas, especially not in malls... and competing for the public, two malls in Lebanon, CityMall and Le Mall decide to launch... well, ...the same slogan!

It gets even worse, they're using the same medium and launching at the same time! We are talking outdoor advertising, billboards, to be more precise. As you cruise the streets of Lebanon, you get to enjoy two identical messages from two competing malls. Ouch, so much for advertising creativity.

Now, if anyone can explain to me the genius behind this idea... because I am left feeling like an ignorant fool; especially that CityMall and Le Mall are being catered to by two huge advertising agencies : JWT and Impact BBDO, or so I have heard. I hope I am wrong, because that is too childish a game.

Talk about lack of creativity: Le Mall are actually using the same graphic theme as last year, that, without the sought after slogan. Had it been a great slogan, or a useful campaign I would understand that they would end up fighting over it.

What is so awesome in "Make A Wish Come True"?

A bit dull and very much cliche, if you ask me.