Whatever the marketing strategy used, some methods strike you as impressively smart... and that's just one of those strategies.
Take a look at this website of a freelancer - what do you see, at a first glance?
(image below)
That's a big impressive list of brand names. This freelancer seems to have a very impressive portfolio, don't you think? A bit too impressive, I am afraid.
Now, look closer.
"Here is some companies I have not worked with, yet." Genius?
I would say he is, despite the language mistake. This person understood the heuristics we, as web viewers, use to scan a website.
Yes, we look at websites incredibly quickly. We focus on the big fonts, the bold, the supposedly relevant.
He did not really lie regarding his portfolio. There is a link to his real work, right in front of our eyes. Yet, he manages to misguide a big fat chunk of his visitors... and no one can quite complain.
This is what I would call smart marketing!
