I am more and more convinced that when it comes to business no one knows what he is doing. I thought it would be different in a multinational. Nonsense.
All the systems, the matrixes and the models seem to be drawn to dilute the idea into a broader sense of control over intangible results.
While I can easily stuff graphs and numbers into the simplest presentation to make it look scientifically correct, I remain the hardest person to fool.
Yet, the other day, I saw a ray of light.
The Product Life Cycle Model might be one of the tools I never resorted to. Despite the stress and importance it was given in my marketing program, somehow I thought they were out of things to teach and had extra hours to fill.
Until the day, I myself was out of matrixes and models to present, I thought I'd fill an extra page. As I graphed the demand of each product over the period of time, never had I imagined I would get this result: 5 perfect curves, as perfect as the theory... and I was not dreaming!
What's more is that the stages of the product life cycle corresponded amazingly well with the actual situation of the product. I was shocked, astonished, bedazzled... no, enchanted!
Out there somewhere, there's a marketer who knew his business and who created a theory out of it. Now, remind me, who was that genius again?
*goes searching for the author*
All the systems, the matrixes and the models seem to be drawn to dilute the idea into a broader sense of control over intangible results.
While I can easily stuff graphs and numbers into the simplest presentation to make it look scientifically correct, I remain the hardest person to fool.
Yet, the other day, I saw a ray of light.
The Product Life Cycle Model might be one of the tools I never resorted to. Despite the stress and importance it was given in my marketing program, somehow I thought they were out of things to teach and had extra hours to fill.
Until the day, I myself was out of matrixes and models to present, I thought I'd fill an extra page. As I graphed the demand of each product over the period of time, never had I imagined I would get this result: 5 perfect curves, as perfect as the theory... and I was not dreaming!
What's more is that the stages of the product life cycle corresponded amazingly well with the actual situation of the product. I was shocked, astonished, bedazzled... no, enchanted!
Out there somewhere, there's a marketer who knew his business and who created a theory out of it. Now, remind me, who was that genius again?
*goes searching for the author*
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