Social Voting Marketing has taken off with websites like Digg and StumbleUpon and Reddit. However, Social Voting Marketing is not only about "link baiting" even Youtube with the 5 stars rating has a type of social voting established. The concept helps the visitors get worthy content, and gives them a say in the standing of the subject.
SVM might have started with bookmarking. Nonetheless, the digital marketing world has learnt a valuable lesson from this trend.
After the success of voting websites in driving traffic and getting visitors hooked to their "cause", the trend spread over the internet. One of the initial broad successes, the new 7 wonders of the world, stem traffic by capitalizing on the feeling of Patriotism.
It relied on its participants' marketing efforts in their respective countries, thanks to which, it got promoted in offline media around the world and its results were publicized on news-worthy channels. The success of their first campaign was so prominent that they soon introduced the new 7 wonders of nature allowing the visitors to nominate the participants first and go through the voting process next. Eventually, the concept evolved to a ridiculous "open source" contests, where the visitors contribute to the competition creation as well as the voting under "vote 7 campaigns".
SVM might have started with bookmarking. Nonetheless, the digital marketing world has learnt a valuable lesson from this trend.
After the success of voting websites in driving traffic and getting visitors hooked to their "cause", the trend spread over the internet. One of the initial broad successes, the new 7 wonders of the world, stem traffic by capitalizing on the feeling of Patriotism.
It relied on its participants' marketing efforts in their respective countries, thanks to which, it got promoted in offline media around the world and its results were publicized on news-worthy channels. The success of their first campaign was so prominent that they soon introduced the new 7 wonders of nature allowing the visitors to nominate the participants first and go through the voting process next. Eventually, the concept evolved to a ridiculous "open source" contests, where the visitors contribute to the competition creation as well as the voting under "vote 7 campaigns".
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