Garnier recently initiated a digital marketing campaign in Lebanon... And as the competition draws to an end, I am lead to congratulate Garnier for executing a successful, highly interactive internet marketing campaign in Lebanon. As Garnier adopts the Facebook social interface to promote the launching of their PureActive line of products in Lebanon, more than 6,000 fans join in...
Description: Using a Facebook Fan page, Garnier chooses themes for people to upload pictures, and thus, become candidates. Voting takes place on Garnier's Facebook Application. The candidate with the highest number of votes wins.
Target: teenagers in Lebanon
Promotion: internet ads
Execution: Facebook Application (voting interface)
Rewards: Mac & iPod
The beauty of it all is the high interaction taking place between the moderator of the group and the fans.
It is great to witness that brands are becoming so easily accessible to their customers...
Description: Using a Facebook Fan page, Garnier chooses themes for people to upload pictures, and thus, become candidates. Voting takes place on Garnier's Facebook Application. The candidate with the highest number of votes wins.
Target: teenagers in Lebanon
Promotion: internet ads
Execution: Facebook Application (voting interface)
Rewards: Mac & iPod
The beauty of it all is the high interaction taking place between the moderator of the group and the fans.
It is great to witness that brands are becoming so easily accessible to their customers...
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