Google has an interesting little tool, called Google Insights for Search. Aside from allowing Googlers to spot Google Search trends, it sorts keywords out by location, category and time.
Being obsessed with Marketing, I thought why not spot the trends... "Marketing" was my keyword, and here were my findings:
Google Search Term: "Marketing"
Filter: Worldwide, 2004-present
Google Search Term: "Marketing"
Filter: Lebanon, 2004-present
Why am I posting this? I thought the difference was staggering.
Worldwide, "Internet Marketing" and "Marketing Online" were common searches. In Lebanon? Not quite so... There were no sign of the digital marketing era in our top 10 searches.
Moreover, the fact that people were looking up "Marketing Mix" showed a basic knowledge of marketing on the global front. What about Lebanon? Well, the "what is Marketing" search is certainly not reassuring.
Yet, I am glad to see "marketing in Lebanon" is in number 7...
Being obsessed with Marketing, I thought why not spot the trends... "Marketing" was my keyword, and here were my findings:
Google Search Term: "Marketing"
Filter: Worldwide, 2004-present
Google Search Term: "Marketing"
Filter: Lebanon, 2004-present
Why am I posting this? I thought the difference was staggering.Worldwide, "Internet Marketing" and "Marketing Online" were common searches. In Lebanon? Not quite so... There were no sign of the digital marketing era in our top 10 searches.
Moreover, the fact that people were looking up "Marketing Mix" showed a basic knowledge of marketing on the global front. What about Lebanon? Well, the "what is Marketing" search is certainly not reassuring.
Yet, I am glad to see "marketing in Lebanon" is in number 7...
3 comments:
The results are very sad, it shows that the Lebanese are lacking the basic knowledge of what marketing is. Would be interesting for you to take this research one step further and compare Lebanon Search Trends with other ME countries.
I agree. The abundance of information you can actually squeeze out of the data is incredible. A comparison to neighboring countries can be a good start...
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