Before any sort of "Acting" in the sense of creating an online presence, you should consider:
what is your purpose?
Step 1: know Thyself
Step 2: Set your objective
No, you cannot say you are looking for "Whatever you can get". This option can't even be selected on Facebook anymore! Here are a few suggestions: sales, awareness, top-of-mind recall, brand sympathy, engaging with clients, marketing research, reaching new markets, ...etc
Step 3: Find your target market
Step 4: Choose your online media
Step 5: Select messages adequate to the media
Step 6: Engage and respond
Step 7: Measure success
Step 8: Adjust accordingly
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