A simple look at the Lebanese highway from Dora to Dbayeh will make you understand:
The purchasing power in the hands of the ladies
The importance of the wedding fiasco in Lebanon
The money spent in the Lebanese wedding industry
Here's a sample selection of outdoor advertisements in this limited area, all pictures were taken on June 28th, 2011;
>>> A link to a similar post Advertising Trends in Lebanon: Spring 2010
As you may have already guessed, not much has changed since.
Lebanon still thrives on a booming wedding industry.
2 comments:
I am constantly being amazed at the amounts that people spend, over here, on a wedding. Not only do I think it's ridiculous to spend this much, I also just do not understand where all the money comes from, when these families are otherwise "3ala add 7alon" (barely pulling together).
I suppose it's the same thing that makes them go into debt in order to have the new car, perfume, clothes or phone.
One-upping your neighbour and showing off: the hidden drive of Lebanese economy!
Hey Bassem,
Such a waste of money, right? I don't understand either. Yet, from an economic point of view, at least one industry is still lucrative here!
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