Very smartly crafted and well-planned, this Twitter strategy guarantees a great amount of followers instantly. Curious? Take a look:
Now, the first thing that came to my mind was 'what a great way to get followers'; but wait, why the hell would Selena Gomez do such a great favor for that account? ...and how can a brand get that kind of exposure? (*jealous* - as if I had a chance!)
I did the only logical thing to do. I visited the page of my new so called 'marketing prodigy' @funnyLaugh. What I found was even more interesting than the above mentioned tweet! He got endorsements from other popular celebrities too. Impressive? Not quite.
Now, you really would have to be dumb to believe there was not some trick in all of that, right? Yet, the tweets were individual retweets from the celebrity accounts and not a self-written tweet by @FunnyLaugh.
It only made sense that the accounts were fake; and they indeed were. They didn't even claim to be the official twitter accounts of the said celebrities. They just needed to appear as though they were when they were retweeted, to reach more people faster and to gain the marketing prodigy his needed follower-base.
Yet, since Twitter is such a fast-streaming network no one really bothered to authenticate the accounts. Even more intriguing is that those celebrities did not follow anyone at all! Thus, they did not keep their share of the tweeted deal.
In any case, this remains a very smart strategy; although not quite an ethical one. What do you think? Would you go that far to get a good amount of Twitter followers?
2 comments:
..or how to kill any credibility you might have.
I doubt that many noticed the accounts were fakes... But I'm sure a lot of account managers do not care as much for their credibility as they do for getting followers.
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