Interesting Direct Marketing Method

The secretary knocked at the boss's office:

"Someone just delivered your medicine" she said.

"I did not order any" he retorted.

It turned out someone had the smart idea to send a medicine box with a personalized marketing letter... Check the pictures.

Inside?
Merely candy.

Purpose?
Marketing for a business coach... It was later followed up by a phone call.

I found it to be a lovely idea.