Marketers are diving more and more into the social media world in Lebanon... But are they doing it right?
- Sayfco Holding reached more than 50,000 fans by granting anyone who likes their Sayfco Holding Facebook page the automatic entry to a sweep stake that would allow him to "WIN a $1m apartment"; and other similar offers "The fan with the most friends on Sayfco Holding page before 28th Feb 2011 will WIN $10000".
- B2B launched a "Be the first to tag an item's picture and win it". For that of course, you will need to like the B2B Facebook page. A cost-effective intiative, I may say. They also used a QR code on their posters to link to the page.
- Sony World is offering you a chance to win a Sony Vaio C laptop on the Sony World Lebanon Facebook Page, granted, you need to like their page, to be able to upload a picture "where you feel like you shine" (to match their current advertising campaign) and get the highest amount of likes on it; i.e. get your friends to like their page too.
- Citi Furniture has created an "ugliest couch contest" on the Citi Furniture Facebook page , a creative initiative, not the first of its kind globally, but cute nonetheless.
That, just to name a few Facebook competitions taking place in Lebanon.
...And finally here's what Facebook would have to say about all those campaigns; here's a summary exerpt from Facebook Promotions Guidelines : "You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion."
But we all know Lebanese never read guidelines or any other sort of user manuals for that matter!
Were you really expecting anything different?
