Diesel's new campaign boldly states " Be Stupid".
I don't know what this speaks to you, but to me, there's no turnarounds to the very definition of the word Stupid, try as they may with their campaign.
The only message that does get through is Diesel proudly boasting that its clients are STUPID! I don't know about you, but if I had a Diesel jeans, you won't see me wearing it anymore!
Never have I seen communication sink so low. Whoever created this campaign, must indeed be stupid.
Try as they may to make stupid sound good... Stupid will forever be..well, STUPID!
