Smart Advertising Medium for Malls

What if you found stations to charge your phone in shopping malls?

Would you leave your phone there and go? I guess NOT; yet, waiting could be very boring.

What if you were presented with an advertising screen, with some rather interactive ads?
Would they be welcomed or intrusive?

Picture taken in Romania

Just some food for thought.

Lebanese Malls Compete For... A Slogan

This Christmas was as tiring as any other when it comes to advertising clutter.

Ok, maybe a bit more. The fact of the matter is, the Lebanese economy has been slowing down lately. Just look at the discounts launched before Christmas; even worse, check those initiated on the 26th. It's a little bit funny. It's like saying "lucky is he, whomever did not buy from us" and to your customer .... ok, so I would rather not put this into words!

Traffic has been hectic, just not hectic enough for Christmas, especially not in malls... and competing for the public, two malls in Lebanon, CityMall and Le Mall decide to launch... well, ...the same slogan!

It gets even worse, they're using the same medium and launching at the same time! We are talking outdoor advertising, billboards, to be more precise. As you cruise the streets of Lebanon, you get to enjoy two identical messages from two competing malls. Ouch, so much for advertising creativity.

Now, if anyone can explain to me the genius behind this idea... because I am left feeling like an ignorant fool; especially that CityMall and Le Mall are being catered to by two huge advertising agencies : JWT and Impact BBDO, or so I have heard. I hope I am wrong, because that is too childish a game.

Talk about lack of creativity: Le Mall are actually using the same graphic theme as last year, that, without the sought after slogan. Had it been a great slogan, or a useful campaign I would understand that they would end up fighting over it.

What is so awesome in "Make A Wish Come True"?

A bit dull and very much cliche, if you ask me.

Signage Evolution

Internet marketing is creating change in all aspects of marketing. Even retail signage evolved! 

I spotted a change in retail signage that to this date is not yet present in Lebanon: internet marketing through the signage.

Just got back from a trip to France and Belgium. Nothing better than a change of environment to get inspired!

Check out the web addresses on the signage of the retail stores.

I will let the pictures do the talking...