Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts

Wednesday, April 27, 2011

Difference Between Traffic Sources

I recently had one of those "Aha!" moments, where all the data and information relating to website traffic sources in my head suddenly formed a nice pattern. Here's what I realized --

There's a substantial difference between:
  • Search Engine Optimization (SEO) i.e. traffic generated from search engines (Google, Yahoo, Bing, etc)  
  • Social Media  (Twitter, Facebook, etc) / bookmarking (StumbleUpon, Digg, etc) referrals

    The main criteria that differ between traffic sources are related to:

    Timeliness

    Traffic to your site that comes from Search Engines are more likely to be spread out evenly over a long period of time; whereas that generated from Social Media, tends to be tactical and timely. Ok, so truth be told, both social media and bookmarking sites can generate a great number of visitors, instantly.

    Reach

    When using Social Media or Bookmarking sites, it's somewhat a push strategy, where someone has to suggest your link, and people would end up on your site out of randomness or curiosity. Whereas, whoever ends up on your site through Search Engines, is looking for information that you are likely to have, so this is more of a pull strategy. Wouldn't that make whoever finds you through search engines slightly more likely to be of relevant audience?

    Ok, so these are quite obvious findings for the most part. It just feels good to put them into perspective.


    Monday, September 13, 2010

    Google Instant's Effect on Google's SEO

    Google Instant was launched on September 8th, 2010. Aside from saving the Google Instant searches that had already appeared and disabling them from reappearing in subsequent Google results, the algorithm itself that enables Google to index websites has not changed much per se:

    Google's "Search Engine Optimization Starter Guide" was last updated on November 13th, 2008.

    Google Instant does not leave SEO indifferent though. Google SEO professionals are on their guards, as they realize how versatile Google can be. The fear should stem from somewhere else; from the way users will interact with Google thereon. Something, I am certain, not even Google, can predict.

    Had the users remained indifferent to Google Instant's suggestions, and the results parading on their screens as they typed, Google Instant would eventually have no effect on SEO. Yet the conflict lies here. Are people likely to change their intended keywords or get distracted with given results before finishing their search terms? I would say yes. Google users behavior shift with Google Instant.

    What would change in SEO?

    Not much when it comes to ranking high for given keywords. Yet, it would greatly affect users' keyword choice, as keyword suggestions, are bound to offer Google results... instantly. Giving shorter keywords an advantage as to appearing more often than not on the screen before users get distracted with suggestions.

    Instead of basing your keyword choice on Google Adword's measures, from now on, you need to consider the probability of another relevant keyword showing up before your terms are typed.

    Leaving aside Google's personalized search results, which I would assume only apply to a few search terms of interest, results will be based on general Google probabilies. I am, thus, lead to believe that Google Instant would eventually have a sociological effect, converging search results to the same keywords, and consequently to the same websites... to the same information displayed.

    An opportunity for SEO professionals to gain traffic exponentially by optimizing keyword choice?

    Sunday, August 29, 2010

    Lebanon: SEO | The Importance of SEO | Website SEO in Lebanon

    SEO, Lebanon - Memo to the Website Developers:
    Please work with SEO in mind. You might be building your website using the latest technology, most advanced graphics and talented developers, copywriters and website artists out there... But if you cannot do website SEO, I don't want to hear about it. At the end of the day, a website without traffic is utterly pointless, SEO is a must.
    This is a point I had to clarify while discussing developing a website with a developer. Of course, he had his arguments, and all that was coming out of his mouth about the website was translated into the word "useless" in my head. I soon realized, my SEO knowledge was a joke to him, as at least 20 years separated us. I created 5 seconds of silence, and then firmly cried "what's a theater without an audience!".
    Not that he took me any more seriously, he laughed and replied "is that what they taught you at school"? I knew I had a point focusing on SEO, and he finally saw it, yet refused to give me credit...
    Well, you know what? I kind of like this quote, it perfectly defines the importance of SEO and I would like to copywrite that! What's a theater without an audience ©youmny


    Wednesday, August 25, 2010

    Black Hat SEO | SEO Black Hats | SEO Black Hat Companies

    SEO black hat are the words that define Stilton SEO services BLACK HAT (sorry I had to use those words to link to this SEO company). After managing to rank 9th for SEO Lebanon, I get kicked out, only to realize that my content had been duplicated / stolen by an SEO firm. It is now posted by username "Admin" on SEO BLACK HAT's site: my stolen post

    Stilton appropriate to themselves other SEO professionals' good SEO web content (those that are stuffed with their SEO keywords) to gain better SEO rankings.

    ... and then they have the nerve to add on every stolen SEO text:

    "Amazingly, you have managed to find our web page in a very competitive sea of Search Engine Optimization consultants. There's a reason you found us."

    yes, there IS a reason, and we all know what it is, BLACK HAT!