Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts

Saturday, May 21, 2011

Online Presence Strategy

Before any sort of "Acting" in the sense of creating an online presence, you should consider: 
what is your purpose?

Step 1: know Thyself
Step 2: Set your objective
 
online facebook strategy










No, you cannot say you are looking for "Whatever you can get". This option can't even be selected on Facebook anymore! Here are a few suggestions: sales, awareness, top-of-mind recall, brand sympathy, engaging with clients, marketing research, reaching new markets, ...etc

Step 3: Find your target market
Step 4: Choose your online media
Step 5: Select messages adequate to the media
Step 6: Engage and respond
Step 7: Measure success
Step 8: Adjust accordingly

Wednesday, February 23, 2011

#uniteLB for a #unitedLB

Trending on Twitter lately, are hashtags with many MENA countries, all "leading" their own revolutions/ reforms, or should I say "supporting"? Given the mayhem in the dictatorships and monarchies around, Lebanon, a democracy, was left out. For once, appearing serene and free from turmoil, for once, Lebanon was the safest in the region.  
...and then suddenly we were starting to identify opinion leaders in the region. Suddenly, we saw the power of the Twitter platform. Suddenly other media were quoting Twitter activity... and consequently people were interested in Twitter.
lebanon unites
Well, we have seen @Ghonim among others tweet for Egypt... What about Lebanon? who can lead a revolution here? Lebanon might be "quiet" lately, but this does not mean that it has gotten rid of its problems... and we all know, Lebanese like to take part in the action; so #uniteLB for a better Lebanon.
Well, it seems like we have our own thought leader in Lebanon, one, as famous as it gets to the online community, even if not as a tweep, @habibh simply being the founder of http://www.yamli.com gives him enough authority. 
...So why the hashtag? No, we are not stupid enough to think that a tag can change the world. Yet media has its role to play, if it does not break systems, at least it builds hope and motivates people. What more does the media do anyway? ...and yet we refer to it as the "fourth branch of government".

Why Twitter Users Are Better Marketeers

Aside from being a great social media tool to gain up-to-date information in your industry, Twitter has many undisclosed utilities to marketing experts.
  • You can study the impact of a message, copywriters, this one is for you! Look at the twitter replies and traffic generated to links, study the top tweets - you can get a good idea on what triggers the public's interest; a good lesson on how to formulate your slogans. 

twitter marketer
  • You know the reach of every user, you can study his impact as well. Use tools like klout. Who is a thought leader, and why? If you can identify them online, it would be easier to identify them in the real world.
  • You can measure the frequency of every tweet, and how long it takes to generate an action... and this to me, is the most important point. We all get dragged by following trending hashtags and discussions, we all end up clicking that link that keeps getting retweeted. The question is, what frequency does it take?
I would say all three factors play a role. It takes a credible source (tweep), an intriguing tweet, and a certain frequency to incite people for action

All eyes on Twitter, watch and learn!

Tuesday, February 22, 2011

Lebanese Online Marketing Strategies

Dear Lebanese, 

 Online marketing is a genuine and inherent part of the marketing strategy. It can be easily measured and help assess the marketing return on investment.

What Lebanese Brands Are Doing
  • Jump into digital marketing blindfolded. 
  • Set up their website, supposedly for marketing purposes, with basic information and beautiful graphics. 
  • They create a Facebook group, upload their logo.
  •  ...and there. Forgotten.
Why It Does Not Work
Why do you want a website in the first place? Is it just to refer your stakeholders for more information? Then you are fine with anything I suppose, right? Wrong. Had you been aware of the powers of the internet, you would change your mind.

Your website could generate traffic, and new customers. Interested? Thought so. Yet you have already created a website with a language that cannot be optimized for search engines. Why? Because you jumped into it without setting a marketing vision. Any regrets now?

...And your Facebook group? You might want to visit from time to time and read the client feedbacks. PS. Spamming your members with messages is the perfect way to lose them. Am I already too late to say this? Congrats, you have ruined your chances with this medium.

Oh and what about other online mediums? ...Ever considered?


Monday, February 7, 2011

The Viral Marketing Revolution - Leads a Real Revolution #Egypt #Jan25

Jan 25, 2011 Egyptain Revolution:

Trigger
It all started with a protest on a Facebook page for Khaled Said, said to be killed by the Egyptian police (denied by the government). Organized on Facebook, and spread through viral marketing; the Egyptian revolution is the first of its size that takes full advantage of social networks.

Leaders
When we talk about a revolution, we talk about Leaders; and real leaders have followers. ..So what better place than Twitter for an online revolution?

Following the Egyptian revolution on Twitter is all the more touching - with the hashtags #tahrir,  #Egypt and #jan25. My personal favorites were the Lebanese @bloggerseif and @sarahkaram1 *ok, I am biased*. Here are some exerpt tweets:


twitter revolution


 Action
This time around, it is not only the journalists that the government fears. No.  This time around, the torch of freedom is held by bloggers, twitter users and social media community leaders such as  @Sandmonkey and Google Marketing Manager Wael Ghoneim. 


Reaction
No wonder the internet got disrupted in Egypt following the #Jan25 revolution. This comes only to attest on the great role the techsavvy youth is playing in this upheaval. 


Tuesday, February 1, 2011

Benihana Kuwait - The Art of Creating a PR Crisis

 There's an art in managing a company's public relations to maintain and safeguard a brand image. Now, thanks to Benihana's Kuwait branch's GM there's also an art in creating a PR crisis:

Step 1: Target an opinion leader with more than 2,000 twitter followers, who likes to voice his thoughts online on his popular blog. (there's a reason why marketeers seek opinion leaders and trend setters!) Case in point: @ and http://www.248am.com

Step 2: Respond to a negative review with a negative comment, displaying an even worse brand image than the one already showcased in the review; and consequently proving the reviewer right!

Step 3: Add some spice to the story by magnifying the consequences; case in point: file a lawsuit!

Step 4: Insult an entire people by adding a stupid comment; case in point: "ARE YOU LEBANESE?'

Step 5: Sit back and watch the online Lebanese community fire back with negative publicity. 

Now I have 2 conclusions in mind, either:

Hypothesis 1: the GM is smart and was aware of what he was doing, in which case, he is gaining from the negative publicity by creating awareness for his newly opened Benihana branch in Kuwait. In which case he should be paying Mark instead of suing him.

Hypothesis 2: the GM did not realise that he could have simply invited his reviewer and offered him a free treat like our awesome restaurants here in Lebanon tend to do.

(I was at Shtrumpf's Dbayeh branch the other day- I got a completely free lunch for simply not enjoying the food - and we are talking appetizer + drinks+ meal for three people - and if you think this bad experience will stop me from coming back - well think again!! Amazing customer service gets talked about, creates an amazing brand image and a customer for life.)


Monday, November 8, 2010

Barcode Marketing in Lebanon!

For the first time in Lebanon, barcode marketing gets adopted.

Granted, Lebanon is not the typical location where you would walk down the streets and get access to outdoor advertising, as is the case in the European metro stations where barcode marketing was most witnessed.


barcode lebanon

Yet, Captain and Captain found it adequate to use it on the "opening soon" poster on their new retail shop in City Mall- to be inaugurated on December 1st, 2010. "Scan barcodes with your mobile phone to find out more!" Linking to their Facebook and Twitter Accounts.

QR code marketing

Save your Christmas shopping list, you are about to be dazzled!


Monday, September 13, 2010

Google Instant's Effect on Google's SEO

Google Instant was launched on September 8th, 2010. Aside from saving the Google Instant searches that had already appeared and disabling them from reappearing in subsequent Google results, the algorithm itself that enables Google to index websites has not changed much per se:

Google's "Search Engine Optimization Starter Guide" was last updated on November 13th, 2008.

Google Instant does not leave SEO indifferent though. Google SEO professionals are on their guards, as they realize how versatile Google can be. The fear should stem from somewhere else; from the way users will interact with Google thereon. Something, I am certain, not even Google, can predict.

Had the users remained indifferent to Google Instant's suggestions, and the results parading on their screens as they typed, Google Instant would eventually have no effect on SEO. Yet the conflict lies here. Are people likely to change their intended keywords or get distracted with given results before finishing their search terms? I would say yes. Google users behavior shift with Google Instant.

What would change in SEO?

Not much when it comes to ranking high for given keywords. Yet, it would greatly affect users' keyword choice, as keyword suggestions, are bound to offer Google results... instantly. Giving shorter keywords an advantage as to appearing more often than not on the screen before users get distracted with suggestions.

Instead of basing your keyword choice on Google Adword's measures, from now on, you need to consider the probability of another relevant keyword showing up before your terms are typed.

Leaving aside Google's personalized search results, which I would assume only apply to a few search terms of interest, results will be based on general Google probabilies. I am, thus, lead to believe that Google Instant would eventually have a sociological effect, converging search results to the same keywords, and consequently to the same websites... to the same information displayed.

An opportunity for SEO professionals to gain traffic exponentially by optimizing keyword choice?

Monday, August 30, 2010

e-mail FWD: a Marketing Medium

As a kid, I was obsessed with being "productive", in an odd way. For instance, I was more likely to cross the street diagonally, as it allowed me to reach my destination faster. Needless to say, later as a teen, I was amazed at the power the internet was offering and was eager to exploit it. Soon, a medium came to my attention. The most prominent digital word-of-mouth at the time, e-mail forwarding spread information exponentially through the receiver's own connections. A dream!

I wasn't yet sure what information "virus" I would throw out there, but I was already keeping a close eye on the e-mails forwarded, and what it took for them to get re-sent. 

At the time, I was going through a phase where I was obsessed with Lebanon. I had a habit of going through the books in the library, scanning them roughly and I had spotted a collection of 32 books about Lebanon at home. The material was there.
  • My public: the Lebanese - extremely patriotic.
  • My subject: Lebanon - shocking facts.
  • My content: bullet points, with numbers or short sentences (easier to be scanned).
Filled with English mistakes, and "z" replacing "s" (spare me, I was young!). By the time I had finished writing the e-mail, I knew it would be a success, and it was. "Factz about Lebanon" was sent.

LEBANON

Please take into consideration the tiny dimension of
this country while reading the following...

SHOCKING NUMBERS:

1--17 religious communities

2--40 daily newspapers

3--42 universities

4--over 100 banks

5--70% of the students are in private schools

6--40% of the Lebanese people are Christians (this is the highest % in all the Arab countries)

7--there's 1doctor/10ppl (in Europe & America there's 1doctor/100ppl)

8--the name LEBANOON appears 75 times in the Old Testament

9--the name CEDAR appears 75 times too in the Old Testament!!

10--Beirut was destroyed and rebuilt 7 times (this is why it is compared to the phoenix)

11--there's 4.000.000 Lebanese in Lebanon

12--there's 18.000.000 Lebanese outside Lebanon!!



OTHER INTERESTING FACTS:

1-- the country was occupied by over 16 countries :(Egyptians-Hittites-Assyrians-Babylonians-Persians-Alexander the great-The Roman Empire-Byzantine-The arabian Peninsula--the Crusaders-the Ottoman Empire-Britain-France- Israel - Syria)

2--///Byblos is the oldest city in the world

3--///Lebanon's name has been around for 4.000 years non-stop (it's the oldest nation's name in the world!)

4--///Lebanon is the only Asian-African country that doesn't have a desert

5--///There are 15 rivers in Lebanon (all of them coming from it's mountains)

6--///Lebanon is one of the most populated countries in its archeological sites in the world

7--///The 1st alphabet was created by Cadmus in Byblos (Lebanon)

8--///The only temple of Jupiter (the main Greek god) is in Baal beck (the city of the sun)

9--///The name of the BIBLE comes from the name of our city BYBLOS

10--///Lebanon is the country that has the most books written about it

11--///Lebanon is the only non-dictatorial country in the Arab world

12--///Jesus Christ made his 1st miracle in Lebanon

13--///The Phoenicians created the 1st boat ever

14--///Phoenicians reached America long before Christopher Columbus

15--///The 1st law school was built in Lebanon

16--///People say that the cedars (the symbol of Lebanon) were planted by God's own hands (this is y they're called god's trees)

 

Have you read it before?

Flash-forward:
At age 23, a Lebanese friend from Paris was happily narrating an event. He had met a guy in the metro who told him "you know why I love Lebanon?" and enumerated about 4 of the facts I had gathered in that e-mail, including the fact that "Lebanon was the country that had the most books written about it". 
Well, guess what: all of the facts I listed in this e-mail came from the 32 books we had at home... All, except this one. I smiled, as I realized the amplitude and consequences of my e-mail. I smiled, as among all the facts, it was the one I had made up.

Sunday, August 29, 2010

Lebanon: SEO | The Importance of SEO | Website SEO in Lebanon

SEO, Lebanon - Memo to the Website Developers:
Please work with SEO in mind. You might be building your website using the latest technology, most advanced graphics and talented developers, copywriters and website artists out there... But if you cannot do website SEO, I don't want to hear about it. At the end of the day, a website without traffic is utterly pointless, SEO is a must.
This is a point I had to clarify while discussing developing a website with a developer. Of course, he had his arguments, and all that was coming out of his mouth about the website was translated into the word "useless" in my head. I soon realized, my SEO knowledge was a joke to him, as at least 20 years separated us. I created 5 seconds of silence, and then firmly cried "what's a theater without an audience!".
Not that he took me any more seriously, he laughed and replied "is that what they taught you at school"? I knew I had a point focusing on SEO, and he finally saw it, yet refused to give me credit...
Well, you know what? I kind of like this quote, it perfectly defines the importance of SEO and I would like to copywrite that! What's a theater without an audience ©youmny


Wednesday, August 25, 2010

Black Hat SEO | SEO Black Hats | SEO Black Hat Companies

SEO black hat are the words that define Stilton SEO services BLACK HAT (sorry I had to use those words to link to this SEO company). After managing to rank 9th for SEO Lebanon, I get kicked out, only to realize that my content had been duplicated / stolen by an SEO firm. It is now posted by username "Admin" on SEO BLACK HAT's site: my stolen post

Stilton appropriate to themselves other SEO professionals' good SEO web content (those that are stuffed with their SEO keywords) to gain better SEO rankings.

... and then they have the nerve to add on every stolen SEO text:

"Amazingly, you have managed to find our web page in a very competitive sea of Search Engine Optimization consultants. There's a reason you found us."

yes, there IS a reason, and we all know what it is, BLACK HAT!


Tuesday, August 24, 2010

Lebanon SEO-Search Engine Optimization

Lebanon -The SEO fanatic that I am, has come to realize that my SEO obsession has blossomed with results, ranking top 10 in Google for all my targeted SEO keywords. Amazingly enough, a year ago, my blog failed to even get indexed in Google. Needless to say, my Search Engine Optimization skills have come a long way since then.

Lebanon - On August 24, 2010, SEO results:

SEO keywords Marketing Lebanon:
Under Google "everything" - SEO ranking 9th, and featured 4th.
Under Google "blogs" - in "related blogs" SEO ranking both 1st with Marketing in Lebanon and 2nd with youmny. In the same results, SEO ranking 6th and 7th with Marketing in Lebanon posts.

SEO keywords advertising Lebanon:
Google "blog" - SEO ranking 4th.

SEO keywords advertising in Lebanon:
Google "blog" - SEO ranking 5th.

Google's blogs - SEO ranking 1st in related blogs and 7th in the blog post results.
Google's "Everything" - SEO ranking 6th and 7th.

SEO keywords internet marketing Lebanon:
Google's "Everything" - SEO ranking 9th
Google's "blog' - SEO ranking 10th

SEO keywords marketing concept Lebanon:
ranking 2nd in all SEO search rsults.

SEO keywords marketing strategy lebanon:
ranking 4th and 9th in all SEO search rsults.

SEO keywords marketing communications lebanon:
ranking 8th in all SEO search rsults.

More SEO results:
  • ranking first in the related blogs for marketing business lebanon
  • ranking in the related blogs for business Lebanon
  • ranking 1st in both blog SEO results and related blogs for entrepreneurship Lebanon and 7th in all Google's SEO results.
  • ranking first in related blogs for twitter Lebanon.
I guess all that's left is to follow my SEO progress from here on... maybe even rank for SEO Lebanon with this post?

Wednesday, August 4, 2010

Twitter- Lebanese Online Community Shines

Beirut, Lebanon - As Lebanon faced some security issues on its Southern borders with Israel, I happily noted a strong pro-Lebanese presence online. Israel might have been the first to spot the importance of internet marketing in this evolving world. However, August 3rd, 2010 witnessed a change in the scope of the digital world. It seems that Lebanon, with its dedicated individuals, need not an online army to counter the Israeli propaganda.

While the words "Lebanese" and "Israel" were trending on Twitter, (with an increased effort by the Lebanese tweeps to make "Lebanese" rank higher), I was surprised to see that the absolute majority of tweets were pro-Lebanon, but the best surprise was yet to come.
The top tweet for both words was by one of our own, shining with wit @sdarine, an awesome Lebanese marketeer, tweeted: " Israel should publish a guidebook “How to start a war and blame others 101″ #lebanese " and ended up with more than 100 retweets. (Check out her post on her top tweet )

Lebanese countered online Israeli spam with patriotic creativity.... and all I have to say is this: I am proud to be Lebanese.

..and finally to prove my point, I get tweeted at by a certain @idiplomats : "Israel Web Diplomats @idiplomats @BTRIsrael @carmelxp @mackrad @youmny Let's get the party started! http://bit.ly/idiplomats"

Talk about spamming and organized crime!

Tuesday, July 27, 2010

Google - Google Fun Tools


Google addicts - here's some interesting Google tools:


Google - Google Addicts

Google search might be part of most internet users' life, but Google's impact on mine is not limited to Google search. Google is an intrinsic part of my life, my online life that is. I am addicted to a few Google websites and a few more Google tools.

My daily chores:
Let's start with the basics. iGoogle is step 1 of my computer visits.
Then comes Google News, an awesome personalized collection of my daily news interests *total addiction*. 
Of course, I have to pass by my Blogspot, and just recently been checking Blogspot Stats in my Draft Dashboard. Ok, so the info is very minimal there.
So, Google Analytics is my next destination, irrevocably the traffic analytical tool I trust the most on the web (well, you have to make a decision, when the statistics differ from one tool to the other). There's also the Google Webmaster Tool, but my visits there are more of a weekly habit.
Not to forget Google Reader, my RSS reader of choice, oh, and I use Google's Feedburner.
I get a few daily e-mails from Google Alerts, amazing for brand management.
I do resort to Google images from time to time, and who doesn't use Google Translate, Google Map or Google Earth? You will also find me on Gmail, on Google Talk, on Google Adwords and Adsense... 

...And after all, aren't we all Google addicts?






Thursday, July 22, 2010

Diagnosis: Online Existencial Crisis

The digital world - I recall when we used to look up definitions and conduct research in big dusty encyclopedia's, scanning the letters, and trying to figure out the spelling. Not long afterward, we had the Encarta's CD encyclopedia, then came Wikipedia, the open-source encyclopedia. What's left for tomorrow?

Undergoing a course in customer behavior, the instructor asked us to look up a certain product. While, a few years ago, we would have used Google, the teacher was stunned as most students resorted to Youtube instead. I wonder what tools students are using today. Statistics show that Twitter has most recently become the top Search Engine in the world in terms of growth. What does that place all the SEO professionals who were used to channel all their efforts on Google?

The World Wide Web exonerates change, fast and irrevocable change.

No one can let his guards down. Everyone and anyone is "producing", "creating", "informing", can we keep up and "listen" to everything we HAVE to hear? I am loving Google Alerts at this point. However, how long can I keep this trend up? I am not sure.

I keep getting the feeling I am outdated, like a laggard. The reality of it all? Time, already a scarce resource, is becoming harder to find than ever. The real-time effect of technology is a killer, you get so many details in real-time feeds, that are bound to change tomorrow, it is overwhelming to track down all the progress, even of elements of interest. We are getting engulfed in minor details. We are looking at the world through a microscope and categorizing the findings in lists, favorites, bookmarks, as well as on pages like Stumbleupon and Delicious...

How many social profiles are you managing today? Personally, I can count at least 10. The day is already here when they are getting combined in one dashboard, thanks to social management tools made easier with API. What exactly does that mean? To me, it simply means that my privacy is dead, it was already in agony with watchers, followers and friends around on all those social websites.

Today, I, feel the need to take a break and set my eyes on the bigger picture, a vision of the lasting future... Forgive my agony.

Wednesday, July 21, 2010

Twitter: What If God Was One of Us?

Dearest tweeps (twitter people, yes, I am learning), thanks to Twitter, now everyone has "Followers".

Monday, July 19, 2010

You might think I am on to them... But...

I hate hate hate politics... seriously!
However, I can't help but mention this. Israel's use of digital media is becoming dangerously ridiculous! Have a look at what appeared on my Facebook page today (July 19, 2010).

israrl digital marketing
I mean... Seriously?

Tuesday, July 13, 2010

Flattr - Flattr.com, My Review

Flattr - After reading Is Flattr the new Facebook Like, but this time with real money? on TechCrunch, I got excited about the concept and thought it was revolutionary. I @youmny tweeted about it. My tweet consisted of the following characters: "#Flattr a new social media that allows you to share funds, the same way you #digg... Interesting concept!" It took @flattr_e (yes, I liked the username too) less than 12 hours to respond with a Beta invite.
I was flattered by Flattr_e and happily accepted the invite to flattr.com Kudos for an amazingly well monitored environment, you might think. Those people impressed me too.
flattr
As I took a closer look at the offerings, I was repulsed by the Flattr terms of use, as they wer subject to change without notice. Was I to put money on a site with such terms?
Investigating a bit further, I found out Flattr was not much of a benevolent website. They took 10% of all transactions! Moreover, considering that revenues cannot be withdrawn unless they reach a certain threshold, the only real winners at the end of the day are Flattr.

I took a step back before posting this on my blog, as I thought how grateful I should be to have received a Beta invite. It did get me excited at first, but then again, looking at it objectively, every single additional user is equal to additional money for them, as each is required to pay a minimum of 2 euros per month. (yes, it's in Euros so far, I wonder how long that would last)

This got me thinking that the Beta invites might be just a smart way to make people feel special, give an exclusive feel. At the end of the day, you can even request an invite on the Flattr home page. Kind of smart, I agree. (Wasn't exclusivity at the beginning, reason behind Facebook's success?)

My last thought before leaving the site: This Flattr can turn out to be as profitable as a casino.

Wednesday, June 30, 2010

Google Search Insights: "Marketing" in Lebanon, VS "Marketing" Worldwide

Google has an interesting little tool, called Google Insights for Search. Aside from allowing Googlers to spot Google Search trends, it sorts keywords out by location, category and time.
Being obsessed with Marketing, I thought why not spot the trends... "Marketing" was my keyword, and here were my findings:

Google Search Term: "Marketing"
Filter: Worldwide, 2004-present


Google Search Term: "Marketing"
Filter: Lebanon, 2004-present

Why am I posting this? I thought the difference was staggering.
Worldwide, "Internet Marketing" and "Marketing Online" were common searches. In Lebanon? Not quite so... There were no sign of the digital marketing era in our top 10 searches.
Moreover, the fact that people were looking up "Marketing Mix" showed a basic knowledge of marketing on the global front. What about Lebanon? Well, the "what is Marketing" search is certainly not reassuring.
Yet, I am glad to see "marketing in Lebanon" is in number 7...