A fanatic of business news revolving on the Lebanese market in particular, I have my google news set to showcase articles with the key terms Lebanon and Beirut. As I spend a few minutes daily on this search, I have realized that the juicy articles are most often listed in the Audi Bank's newsletter!
This is a newsletter that's main focus lies in the economic and financial environment. Yet, they have a thorough understanding of their clientele. Their articles are tailor made to appeal to the Lebanese public.
Tapping unto the Lebanese pride of belonging, the messages are chosen and maybe sometimes rephrased to suit the Lebanese ego. Far from being dull information, for instance, instead of stating that Lebanon ranked 80th in the world based on a recent UN report, up three places from the previous year, the title proudly boasts "record improvements"...
Beyond their own understanding, I would assume, the Audi Bank's newsletter is a remarkably marketing oriented tool...
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