What's up with advertising copy cats in Lebanon? As soon as one advertisement catches on, the whole advertising industry follows its footsteps.
Can someone PLEASE explain to me what's the message behind a fashionable woman shopping for ... groceries?!
We have seen it for Eatalian ("fashionable modern cuisine", is it?), C & F (perfumes and cosmetics) with the message "live out loud", and for yet another Italian fashion brand *which name I cannot recall* (the unipole was located around Sin el Fil- Baouchrieh).
Did anyone else pick this trend up?
Can someone PLEASE explain to me what's the message behind a fashionable woman shopping for ... groceries?!
We have seen it for Eatalian ("fashionable modern cuisine", is it?), C & F (perfumes and cosmetics) with the message "live out loud", and for yet another Italian fashion brand *which name I cannot recall* (the unipole was located around Sin el Fil- Baouchrieh).
Did anyone else pick this trend up?
1 comment:
2 billboards do not constitute a trend.
Plus regarding the 2 billboards that u showed, each one has a different connotation, thus they are not copy cats:
- For Eatalian: it is a fashionable restaurant and if you go have dinner in it sometime you will see that it does not look like a traditional italian restaurant.
they linked a fashionable restaurant with fashionable cloths (and not vice versa).
-As for C and F, the intend is to promote sensuality. The way the woman is holding the fruit conveys sensualism and exoticness..= C and F makes you hot.
Which is a message targeted for women who are not comfortable with their body. Silly message I admit
But still my point is, this food thing is not a trend
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