Choosing Your Company Name : Then vs Now

Experts agree, in order to choose a good company name you might want to avoid geographic names (do not restrict yourself) and generic names (you need to leave an impression); it has to be memorable, shows what your business does,  it should be easy to write, ...and the list goes on.

What was right in the past, still is so today. Yet, the approach should no longer be the same.

In the past, to choose a name for your company, you would go straight into brainstorming, choosing several options, and then registering one of the names you found available. If you're still going about the same procedure, chances are you will face some issues in the future.

Do keep the past in the past. 

Today, everything has to start on Google. Look up your competitors, search your keywords and study your findings. Only then are you ready to consider your options. Following which, one by one, you should Google the names, and then, verify that your domain name is available (this point was actually the entire reason for my post); good and short domain names are becoming very scarce, consider it in the early stages, or you will regret it.

You really don't want to register your company name, which, you had so thoroughly studied, only to find that its domain name is not available.*

*inspired by a friend/entrepreneur who ended up in this situation

Lord of the Wings

...So I am in love with this concept!
A new restaurant opened in Lebanon, a special fast food chain. They called it "Lord of the Wings", sounds like "Lord of the Rings" and it is intended to. Great catchy name created to grasp the young target audience.
First opened in a trendy street in Beirut where pubs abound, now in a mall. The name says it all! They serve chicken wings with different flavors! The only other choice would be a burger... could they have done anything more cost-effective?!... and talk about differentiation and specialization, they're right on track!

But let me tell you what else they did right: a keen attention to details.

• The menu is handed in on a sheet for the customer to fill; definitely makes you want to tick more than one box! i.e. more sales.
• The chicken wings are served with gloves and wet wipes in a well-presented basket. What's more is an additional glove, which you might take for a mistake; but make no assumptions, they're only considering your needs in case yours got ripped.
• You know what else they correctly anticipated? Customer behavior! The first thing a customer seems to ask is which flavor is which plate. Only to notice a small tag on each. well-sought!
• Add to this a friendly staff and free-refill for your soft drinks...

I bow down to the Lord. The Lord of the Wings!