Monday, November 8, 2010

Barcode Marketing in Lebanon!

For the first time in Lebanon, barcode marketing gets adopted.

Granted, Lebanon is not the typical location where you would walk down the streets and get access to outdoor advertising, as is the case in the European metro stations where barcode marketing was most witnessed.


barcode lebanon

Yet, Captain and Captain found it adequate to use it on the "opening soon" poster on their new retail shop in City Mall- to be inaugurated on December 1st, 2010. "Scan barcodes with your mobile phone to find out more!" Linking to their Facebook and Twitter Accounts.

QR code marketing

Save your Christmas shopping list, you are about to be dazzled!


Thursday, October 7, 2010

Lebanon: ICT and Entrepreneurship

Beirut, Lebanon -
The American Embassy in Lebanon is hosting the US-Lebanon ICT Forum on Oct 14-15, 2010 at BIEL, Lebanon. The forum will showcase 60 ICT companies, and will feature a series of seminars about trends in the technology and communications sector.
lebanon ICT
If you happen to be an entrepreneur, you might be interested to know that the event will include a free entrepreneurship workshop by ArabNet called "Speed Up Your Startup".
The entrepreneurship workshop will feature speakers from Tandem (Consultants), Kobeissi & Frangie (Law Firm), Middle East Venture Partners, Element^N and Yahoo! (interesting, don't you think? )
...Don't miss out!

Monday, September 13, 2010

Google Instant's Effect on Google's SEO

Google Instant was launched on September 8th, 2010. Aside from saving the Google Instant searches that had already appeared and disabling them from reappearing in subsequent Google results, the algorithm itself that enables Google to index websites has not changed much per se:

Google's "Search Engine Optimization Starter Guide" was last updated on November 13th, 2008.

Google Instant does not leave SEO indifferent though. Google SEO professionals are on their guards, as they realize how versatile Google can be. The fear should stem from somewhere else; from the way users will interact with Google thereon. Something, I am certain, not even Google, can predict.

Had the users remained indifferent to Google Instant's suggestions, and the results parading on their screens as they typed, Google Instant would eventually have no effect on SEO. Yet the conflict lies here. Are people likely to change their intended keywords or get distracted with given results before finishing their search terms? I would say yes. Google users behavior shift with Google Instant.

What would change in SEO?

Not much when it comes to ranking high for given keywords. Yet, it would greatly affect users' keyword choice, as keyword suggestions, are bound to offer Google results... instantly. Giving shorter keywords an advantage as to appearing more often than not on the screen before users get distracted with suggestions.

Instead of basing your keyword choice on Google Adword's measures, from now on, you need to consider the probability of another relevant keyword showing up before your terms are typed.

Leaving aside Google's personalized search results, which I would assume only apply to a few search terms of interest, results will be based on general Google probabilies. I am, thus, lead to believe that Google Instant would eventually have a sociological effect, converging search results to the same keywords, and consequently to the same websites... to the same information displayed.

An opportunity for SEO professionals to gain traffic exponentially by optimizing keyword choice?

Retail Sales Mental Cues

After a few months in retail, you start categorizing clients judging on first impressions and generating mental cues to better approach each customer. Of course, those mental cues get refined as you find yourself mistaken and adjust your guidelines with time.

lebanon retail
Appearance-based cues: Appearance is often treacherous. Neither trust the luxury car, nor the branded clothes when it comes to a client's potential. Look rather at his language skills, culture and environment's feel to measure his purchasing power.

Conversation-based cues: The client who comes in giving endless information, will exhaust you, and end up buying nothing. Likewise, someone who ends up asking questions about each and every product, just enjoys gaining knowledge. Finally, the person who asks useless information irrelevant of his product use, holds no better potential.

No matter what, the best cues remain the client's interest and attitude, and you might always gain from helping a client regardless, as the best marketing tool will always be word-of-mouth.


Monday, August 30, 2010

e-mail FWD: a Marketing Medium

As a kid, I was obsessed with being "productive", in an odd way. For instance, I was more likely to cross the street diagonally, as it allowed me to reach my destination faster. Needless to say, later as a teen, I was amazed at the power the internet was offering and was eager to exploit it. Soon, a medium came to my attention. The most prominent digital word-of-mouth at the time, e-mail forwarding spread information exponentially through the receiver's own connections. A dream!

I wasn't yet sure what information "virus" I would throw out there, but I was already keeping a close eye on the e-mails forwarded, and what it took for them to get re-sent. 

At the time, I was going through a phase where I was obsessed with Lebanon. I had a habit of going through the books in the library, scanning them roughly and I had spotted a collection of 32 books about Lebanon at home. The material was there.
  • My public: the Lebanese - extremely patriotic.
  • My subject: Lebanon - shocking facts.
  • My content: bullet points, with numbers or short sentences (easier to be scanned).
Filled with English mistakes, and "z" replacing "s" (spare me, I was young!). By the time I had finished writing the e-mail, I knew it would be a success, and it was. "Factz about Lebanon" was sent.

LEBANON

Please take into consideration the tiny dimension of
this country while reading the following...

SHOCKING NUMBERS:

1--17 religious communities

2--40 daily newspapers

3--42 universities

4--over 100 banks

5--70% of the students are in private schools

6--40% of the Lebanese people are Christians (this is the highest % in all the Arab countries)

7--there's 1doctor/10ppl (in Europe & America there's 1doctor/100ppl)

8--the name LEBANOON appears 75 times in the Old Testament

9--the name CEDAR appears 75 times too in the Old Testament!!

10--Beirut was destroyed and rebuilt 7 times (this is why it is compared to the phoenix)

11--there's 4.000.000 Lebanese in Lebanon

12--there's 18.000.000 Lebanese outside Lebanon!!



OTHER INTERESTING FACTS:

1-- the country was occupied by over 16 countries :(Egyptians-Hittites-Assyrians-Babylonians-Persians-Alexander the great-The Roman Empire-Byzantine-The arabian Peninsula--the Crusaders-the Ottoman Empire-Britain-France- Israel - Syria)

2--///Byblos is the oldest city in the world

3--///Lebanon's name has been around for 4.000 years non-stop (it's the oldest nation's name in the world!)

4--///Lebanon is the only Asian-African country that doesn't have a desert

5--///There are 15 rivers in Lebanon (all of them coming from it's mountains)

6--///Lebanon is one of the most populated countries in its archeological sites in the world

7--///The 1st alphabet was created by Cadmus in Byblos (Lebanon)

8--///The only temple of Jupiter (the main Greek god) is in Baal beck (the city of the sun)

9--///The name of the BIBLE comes from the name of our city BYBLOS

10--///Lebanon is the country that has the most books written about it

11--///Lebanon is the only non-dictatorial country in the Arab world

12--///Jesus Christ made his 1st miracle in Lebanon

13--///The Phoenicians created the 1st boat ever

14--///Phoenicians reached America long before Christopher Columbus

15--///The 1st law school was built in Lebanon

16--///People say that the cedars (the symbol of Lebanon) were planted by God's own hands (this is y they're called god's trees)

 

Have you read it before?

Flash-forward:
At age 23, a Lebanese friend from Paris was happily narrating an event. He had met a guy in the metro who told him "you know why I love Lebanon?" and enumerated about 4 of the facts I had gathered in that e-mail, including the fact that "Lebanon was the country that had the most books written about it". 
Well, guess what: all of the facts I listed in this e-mail came from the 32 books we had at home... All, except this one. I smiled, as I realized the amplitude and consequences of my e-mail. I smiled, as among all the facts, it was the one I had made up.